The music video is set at a drive-in movie theatre, where Girls Aloud watch themselves performing as a 1960s girl group on screen.  Peter Robinson, however, noted that the song "also hinted at a mellower side of 1970s New York disco, as if it were some sort of long soundtrack from a deleted scene in Saturday Night Fever.  It has also claimed, by Terry Wogan, that the tune features the melody from the theme song of his 1980s British TV quiz show Blankety Blank..  Higgins and Miranda Cooper, afraid they would "ruin the moment", waited weeks to write the song's lyrics; they eventually wrote the song in seven minutes.  The day before the song was due to be delivered to Fascination Records, the entire backing track was ditched and replayed.  Early midweek figures suggested that the song was outselling "So What" by nearly two to one.
 It was also performed at Capital FM's Jingle Bell Ball as part of a headlining set.. It was originally scheduled for release on 27 October 2008, but the release was inexplicably brought forward a week. , Filming for the "The Promise" music video was on 15 September 2008.  At the 2009 BRIT Awards, Girls Aloud performed in sleeveless sequined leotards.
 It had been in production for many years and was originally scheduled to be released for the 30th anniversary in 2008. The Flip & Fill remix appears on Clubland 14. In its second week on the Irish Chart, "The Promise" had risen two places to number two only being kept off by The X Factor finalists who were at number one. The Promise debuted at #16 on the Billboard 200, while the box set, The Promise: The Darkness on the Edge of Town Story, debuted at #27..
 The song was digitally released in Germany on 16 January 2009 and physically on 27 March.. 5 in Austria, No. A limited edition picture disc was made available exclusively through Girls Aloud's official website, featuring a live performance of "Girl Overboard (song)" as the b-side. " On 28 December 2008, the UK Singles Chart listed "The Promise" as the number 17 best-selling single in their year-end countdown.  The video premièred on AOL's website on 25 September 2008. Girls Aloud occasionally sing along with their lines as well.
 A dance-beat reprise of the song ended the show.  It has also received comparisons to Girls Aloud's previous single, "Can't Speak French". The album version of "The Promise" is around fifteen seconds longer, opting for a repeat and fade of Sarah Harding's first verse following the final chorus. The song was released as a physical CD single in Ireland on 15 October 2008, followed by a digital release in Ireland and the United Kingdom on 19 October. Bob James gets the credit for discovering the passionate, soulful sax of Whalum in 1984. As producer, James gives his protégé's horn some fanciful grooves to work in and out of, most notably on the catchy, pop-like "Out a Hand."  The group wore their hair in big bouffant style with sparkling gold dresses, similar to those in the music video.
Meanwhile, at the drive-in, other male customers flirt with Girls Aloud.  As soon as Girls Aloud heard the song, they decided it should be the first single from Out of Control.  The album is a collection of previously unreleased songs which were recorded during the Darkness on the Edge of Town sessions in 1977–1978, with some vocals and additional instrumentation overdubs recorded in 2010.
 It has been described as "a 1960s-influenced pop gem given a contemporary Girls Aloud twist".  BBC Music had a favorable review and stated "The Promise is as compelling an advert for the Boss’s beautiful, blue-collar soul as you’re likely to find outside of the hits; an indispensable portrait of an artist at the top of his game. Accompanied by male dancers in white suits, the group performed a routine involving pink feather fans, giving the illusion of nudity until they emerged from behind the fans. The album features one of the last appearances of Clarence Clemons before his death in June 2011.  The group defied their record label's demands for another song to be released as the lead single, with the label claiming that the song would be "pop suicide", and Nadine Coyle, who had just flown out from Los Angeles to do the Out of Control album photo shoot, threatened to not participate in the photo shoot at all and to immediately fly back to Los Angeles until the label conceded to the group's demands. The Promise is a studio album by American singer-songwriter Bruce Springsteen, released November 16, 2010 on Columbia Records. These are the formats and track listings of major single releases of "The Promise". The …  At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 94, based on 17 reviews, which indicates "universal acclaim". James also has a good time soloing on "Desperately" and the bass oriented "Don't Even Look."  The album is also available as part of the box set The Promise: The Darkness on the Edge of Town Story.
" The dresses, described as "angelic, shimmering, full-length gowns", were designed by Welsh fashion designer Julien MacDonald, along with the rest of the costumes.  PRS for Music named "The Promise" as the sixth-most played song of 2009 in the UK, using data taken from the count of plays and performances online, live, and on TV and radio. The production is so overegged and the vocals so treacly [...] you'll get a sugar rush, but you won't feel good about yourself afterwards. It is the band's biggest commercial hit. It was released in 2CD and 3LP formats. Bob James gets the credit for discovering the passionate, soulful sax of Whalum in 1984.
 The physical CD was released in the UK a day afterwards.  Songs from the album were performed during Springsteen's Wrecking Ball Tour in 2012–2013. At the song's end, a second explosion of pyrotechnics occurred at the front of the stage. Cheryl Cole has a loose beehive hairstyle, while Nicola Roberts has a bouffant style and Sarah Harding channels the famous 1960s model Twiggy. "The Promise" is the debut single by the British band When in Rome. , Additionally, the song entered the Irish Singles Chart at number four, their first time in the top four since 2004's "I'll Stand by You".