Welcome message. Because a sale opens up new opportunities to further increase brand awareness. Instead of blatantly promoting your product or service (which we’ve agreed isn’t the best way to go about boosting brand awareness), podcasts give … 90 seconds. Understand your channels’ strengths and weaknesses: SMS is great for immediacy, and email is the go-to for information. Get explicit permission.
It’s common sense: the more that people know about your brand, the more of your product or service you’ll sell. Tell people what kind of text messages they should expect to receive from you and follow it.
Drip provides an automated opt-out and unsubscribe process + the following keyword response to allow people to opt-out of SMS: Don’t be annoying. From a welcome message to cart notifications, with Drip, you can automatically pull in names and cart URLs, and watch your engagement levels soar.
Increase Brand Awareness, Boost Customer Engagement, and Generate More Sales with SMS Oct 1, 2020 | 7 min read One of the biggest challenges in ecommerce marketing is getting your product or service … The combination of immediacy and mobile push means a well-timed SMS gets your customers’ attention exactly when you want it. So to help you build a memorable, recognizable brand that comes quickly to the minds of people in need of your product, we’re sharing 20 ways you can build brand awareness … Stop Conforming and Start Converting with Drip Forms. Communicating strategically is key–rather than using SMS as a medium for a barrage of coupons and promos.
Limit your SMS to one per workflow for cart abandonment. You need to get explicit permission to send SMS to customers by law. Keep customers informed about offers, events, and other news that matters to them so they feel cared for and part of the process.
Character limits do this for you, but keep in mind that people’s attention spans are short. Average time for SMS message responses? That’s brand awareness. Thank you for subscribing!
Stay TCPA compliant. Not only are mobile phones always at arm’s length—but text messages are attention-grabbing and to the point. The way consumers interact with brands is changing, and the value of SMS marketing is in its format and proximity to consumers. Just like email, you need to make sure you give customers an unsubscribe link or a number they can text STOP to. Time-sensitive offers. Once your store is plugged into Drip, start connecting even more marketing channels to gather data, create better customer experiences, and bump up long-term loyalty. SMS is a unique and underused channel, and SMS marketing offers ecommerce marketers a unique opportunity to build a relationship with their customers. Add an incentive in the mix, and your message is hard to ignore. Providing value to your customers via SMS boosts customer engagement and loyalty.
Consider customers who have purchased from you before; a timely nudge may be all they need to return and repeat their order. It’s great for that initial message, but you don’t want to overdo it. If only there was a channel that allowed you to get in front of your customers (without being annoying), at exactly the right time, in a way that’s short and easy to consume… oh wait. SMS is personal, immediate, and overt in getting your customer’s attention. Email is so widely used that customers expect it now. Make your store stand out from your competitors with relevant personalization along every marketing strategy. Don’t overuse SMS. Black Friday Cyber Monday is a great time to implement SMS into your marketing strategy. The benefits of building a robust brand awareness … Store all your customer data collected from storefront to marketing channels in one central hub for easy use in every strategy. Now with Drip, you can do it for free for the rest of the year. SMS stands for “short message service.” Also known as text message marketing, brands use SMS marketing for net new customer acquisition, repeat sales through VIP and loyalty programs, and time-sensitive announcements + incentives. If around 98% of those messages are being opened, you can reach each consumer for pennies or less—that’s extremely cost-effective. Support your email marketing strategy with punchy alerts via text. 1. Information overload has our inboxes overflowing, and our social media feeds overcrowded with ads. Overusing this channel is the fastest way to kill it for your customers. Put your brand at the top of everyone’s mind when you reach them from inbox to Instagram to SMS with real engagement. Add value to your customers and capture their attention by including a new product image or gif during the busy holiday season. And, social media is a great place to increase your brand awareness… Cart abandonment. The message appears on your customer’s mobile phone just seconds after it’s sent, and the customer often receives a push notification that it’s arrived. So, what the heck is SMS marketing, and why should you integrate it into your marketing strategy?
Increasing your brand awareness will help you increase traffic to your website and result in more sales. Brand awareness can have tangible effects on your business performance. Use it to pack an extra punch with your email strategy for your most relevant messages only. There’s this channel called SMS… and we just launched our very own SMS feature! Meet customers in the moments that matter.
The speed and sky-high engagement rates of SMS are reason enough to implement this channel in your marketing strategy, but with that comes higher stakes if you misuse it. Ask yourself if you’re adding value to your customers by sending this text. Include a link so you can track engagement.