You must be comfortable talking to people you do not know, whether on the phone, in person, on Skype, via email, or another mode of communication.

Another option is the full-time MA Public Relations at the London College of Communication, University of the Arts London.

The challenge becomes how to align marketing and PR as a cohesive unit. If your degree is in a different subject or you just want to improve your knowledge then doing a Masters is a good idea. Social Media Monitoring However, Gareth points out that upon completion of a Masters degree, most students go on to work in generalist and sector-specific communication agencies, as well as taking up a range of in-house roles. That means personality and skills have the potential to outweigh experience, especially with entry-level applicants. The PR team is vital in this process.

As well as being able to communicate effectively to champion your company's products and services, you'll need drive and determination to succeed in this rapidly-changing industry. If you possess these qualities, then you may be a good candidate for a career in marketing. Studying for a PR degree is an excellent route into the industry and many joint PR and marketing/business courses offer an optional sandwich year to gain relevant work experience or undertake a year abroad. As an aspiring marketer, getting into the industry can seem daunting, but finding your true potential in marketing is not limited to one specific route. Licensed Content The applicants are selected according to the applicatio… Learn more about gaining media work experience and discover the benefits of combining job hunting and social media when starting your career. Sites such as PRWeek and The Drum provide insights, research and news from within the industry.

It’s fast-paced and requires multi-tasking, quick thinking, and accountability. Where PR shines is in its ability to provide a brand credibility by putting a “face” to a name.

Product Updates Ilana Zalika is Principal & Co-Founder of Resound Marketing, a top 25 NJ PR firm with offices in Princeton, NJ and Midtown Manhattan.

PR teams being on top of the news market allow a company to be newsworthy and reach its target audience.

', Your social profiles (Twitter, Facebook, LinkedIn, etc.) As well as university courses, you can also consider other types of PR training - see marketing courses. Think of it as a second dimension to the branding process. No PR major?

Aimed at those already in the profession as well as graduates with good communication skills and degrees in other subjects (preferably a 2:1 or above).