In his book Cultural Imperialism, John Tomlinson argues that exported American culture is not necessarily imperialist because it does not push a cultural agenda; it seeks to make money from whatever cultural elements it can throughout the world. According to Gray, using Beltran’s definition, he says, cultural imperialism is “a process of social influence by which a nation imposes on other countries its set beliefs, values, knowledge and behavioral norms as well as its overall style of life” (p 129). This media concentration clearly leads to a cultural imperialism interacting all … Although cultural imperialism extends to the development of governmental and economic systems, it also focuses on the assimilation of media, including literature, film, television, music and Internet content.

Cultural imperialism, the imposition by one usually politically or economically dominant community of various aspects of its own culture onto another nondominant community.

The idea that media actually spreads a culture, however, is controversial.

According to Tomlinson, “No one really disputes the dominant presence of Western multinational, and particularly American, media … According to Tomlinson, “No one really disputes the dominant presence of Western multinational, and particularly American, media …

This … Here we tend to explain the origins and, through many sources of modern cultural imperialism, the composition of media ownership and concentration.

Grounded in an understanding of media as cultural industries, cultural imperialism is firmly rooted in a political-economy perspective on The Western way of life and its economic and political systems can be imposed on other societies as its lifestyles are sold through media products such as films and television – cultural imperialism. The idea that media actually spreads a culture, however, is controversial. In his book Cultural Imperialism, John Tomlinson argues that exported American culture is not necessarily imperialist because it does not push a cultural agenda; it seeks to make money from whatever cultural elements it can throughout the world. The increasing globalization of media activities across the industry of media during the past ten years has made media ownership and concentration a fundamental socio-political, cultural and economical phenomenon. imperialism" and "cultural imperialism," most of the literature in international communication treats the former as a category of the latter. Cultural Imperialism and the Media The media also constitute a potential tool for control by dominant Western cultures over those of developing countries.

While the term cultural imperialism did not emerge in scholarly or popular discourse until the 1960s, the phenomenon has a long historical record.

This concept, known as media imperialism, refers to a situation in which a culture is chiefly exposed to the media interests of another society rather than their own.

After reading many articles, views, and claims about these different subjects, it was clear and obvious to realize their common interaction. The increasing globalization of media activities across the industry of media during the past ten years has made media ownership and concentration a fundamental socio-political, cultural and economical phenomenon.